Hygeia Alchemy

For her herbal apothecary & consulting business, Megan wanted branding that felt modern while also being rooted in tradition and history. We updated the classic serpent and chalice symbol associated with Hygeia, the greek goddess of healing, to have a more organic form and complimented that with a typeface that mimicked the movements of a serpent, as well as a submark that incorporated yarrow, one of Megan’s main plant allies.